After extensive and deeply noetic deliberation, we’ve made the strategic decision to sell our EarthRise campus in Petaluma, California to The Hoffman Institute, the non-profit organization that had been renting our campus since the pandemic began in 2020.
While their purchase offer was unexpected, clarity emerged quickly as we took stock of how dramatically our world had changed during the past two years. Ultimately, pressures resulting from global COVID restrictions provided the impetus for IONS to reassess how to best fulfill our purpose — at the same moment that we’re preparing to celebrate our 50th anniversary (1973 – 2023) and set forth a powerful new vision for our next 50 years.
The choice of The Hoffman Institute as the new steward is remarkably aligned with the mission and legacy of IONS. As providers of the Hoffman Process, which is a world-renowned personal transformation program, the Hoffman Institute will ensure that the land we held sacred for 21 years remains in service to raising consciousness — just as they will ensure that the land continues to be held sacred. Nowhere is their alignment with our legacy more obvious than in the fact that IONS founder and Apollo 14 Captain Edgar Mitchell, himself a graduate of the Hoffman Process, proposed in 2000 that the Hoffman Institute join IONS at EarthRise, foreshadowing the current unfolding.