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How Knowing the Hidden Impacts of What We Buy Can Change Everything
Reviewed by The Editors on June 1, 2009
The author of the best-seller Emotional Intelligence looks now at our collective ability to understand the human impact on ecosystems—“the net impact is a disaster”—and ways in which we can act to improve our footprint. He argues that new information technologies, such as the Good Guide website and “life cycle assessments,” will create “radical transparency,” allowing us to know the environmental, health, and social consequences of what we buy. As shoppers increasingly make ecologically intelligent choices, the market will shift to support changes for the better.