IONS Directory Profile

Biography

Paul H. Ray, PhD is a founding partner in a consulting firm, Integral Partnerships, LLC, designed to help those organizations whose constituencies or customers are Cultural Creatives to be more successful, by aligning their internal activities and values with the values and needs of their constituencies or customers.

He has surveyed and classified well over 100,000 Americans in the past thirteen years, showing how the subcultures of values permeate all aspects of American life. During the time of the research reported in his book The Cultural Creatives: How 50 Million People Are Changing the World, he was Executive Vice President of American LIVES, Inc., a market research and opinion polling firm specializing in surveys and focus groups based on the Lifestyles, Interests, Values, Expectations and Symbols of Americans. The research projects that led to discovery of the Cultural Creatives include studies of the effects of values on consumer choices and preferences of Americans in housing, cars, food, recreation, vacation travel, finances, health, political causes (e.g., environment), media use, and altruism; and he also leads studies of innovation by consumers and business. He still consults with American LIVES on research.

Over the past 30 years he has headed research on over 100 major research and consulting projects, and written reports on them all. Dr. Ray was Chief of Policy Research on Energy Conservation, Department of Energy, Mines and Resources of the Government of Canada. There he headed the largest evaluation research project conducted in Canada, on Canada's efforts at home energy conservation. He was previously Associate Professor of Urban Planning and a Faculty Associate of the Institute for Social Research, at the University of Michigan, Ann Arbor, Michigan.

Paul Ray received a BA, cum laude, in Anthropology from Yale University, and a PhD in Sociology from the University of Michigan.

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