Howard Bloom has been called “the Darwin, Einstein, Newton, and Freud of the 21st Century” by Britain's Channel4 TV and "the next Stephen Hawking" by Gear Magazine.
His chef d’oeuvre is a project he’s spent 50 years assembling, the 5,200 chapters of what he unabashedly calls “The Grand Unified Theory of Everything In the Universe Including the Human Soul.” Pavel Kurakin of the Keldysh Institute of Applied Mathematics of the Russian Academy of Science in Moscow says that, “Bloom has created a new Scientific Paradigm. He explains in vast and compelling terms why we should forget all we know in complicated modern math and should start from the very beginning. …Bloom’s Grand Unified Theory… opens a window into entire systems we don't yet know and/or see, new…collectivities that live, love, battle, win and lose each day of our gray lives.
Bloom comes from the world of cosmology, theoretical physics, and microbiology. But he did 20 years of fieldwork in the world of business and popular culture, where he tested his hypotheses in the real world. In 1968 Bloom turned down four graduate fellowships and embarked on what he calls his Voyage of the Beagle, an expedition to the dark underbelly where new myths, new historical movements, and new shifts in mass emotion are made.
The result: Bloom generated $28 billion in revenues (more than the gross domestic product of Oman or Luxembourg) for companies like Sony, Disney, Pepsi Cola, Coca Cola, and Warner Brothers. He accomplished this by taking profits out of the picture and focusing on doing good. He applied the same principle to star-making, helping build the careers of figures like Prince, Michael Jackson, Bob Marley, Bette Midler, Billy Joel, Peter Gabriel, David Byrne, Queen and roughly 100 others.
Bloom also plunged into social causes. He helped Launch Farm Aid and Amnesty International in the United States, created two educational programs for the Black community, put together the first public-service radio advertising campaign for solar energy, and founded the leading national music anti-censorship movement in the United States, Music in Action. Since 1995, he has founded three international scientific groups, The Group Selection Squad, The International Paleopsychology Project, and The Space Development Steering Committee.
A recent visiting scholar in the Graduate Psychology Department at New York University and a former Core Faculty Member at The Graduate Institute in two fields—Conscious Evolution and Organizational Leadership--Bloom is the author of The Lucifer Principle: A Scientific Expedition Into the Forces of History, Global Brain: The Evolution of Mass Mind from the Big Bang to the 21st Century, and The Genius of the Beast: A Radical Re-Vision of Capitalism.
Says Joseph Chilton Pearce, author of Evolution's End and The Crack in the Cosmic Egg, "I have finished Howard Bloom's books, The Lucifer Principle and Global Brain, in that order, and am seriously awed, near overwhelmed by the magnitude of what he has done. I never expected to see, in any form, from any sector, such an accomplishment. I doubt there is a stronger intellect than Bloom's on the planet."